Need inspiration? Read Ayn Rand
Larry Chase at Web Digest for Marketeers offers this advice as today’s “Internet Direct Marketing Tip of the Day:” Read Ayn Rand.
“It seems everyone I know in DM (Direct Marketing) reads Ayn Rand, and some call themselves ‘Objectivists.’
“Ayn Rand and DMers are of the belief that everyone works from their own self-interest all the time. Even people who donate to charity are operating from a place of self-interest.
“Ayn Rand thought consciously working from one’s own self-interest is a good and natural thing. In fact, it is something to celebrate and calibrate oneself to. She pointed out the difference between being an egoist versus being an egotist, which are often confused with each other. Read her pieces on selfishness.”
Marketing is in one’s self interest, to be sure. Working harder and better is too.
